Measuring Success | GrapeVine to go Live in Los Angeles and Atlanta
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GrapeVine to go Live in Los Angeles and Atlanta

18 Sep GrapeVine to go Live in Los Angeles and Atlanta

GrapeVine is excited to announce that it will go live in two new cities this week: Atlanta, GA and Los Angeles, CA! Part of a broader GrapeVine initiative to engage Jews in community life through technology and database aggregation, the GrapeVine user platform will launch in Atlanta on August 25 and in Los Angeles on September 2. It will provide Jewish young adults and young families with personalized recommendations for events, articles, and experiences available to them in their local communities. GrapeVine currently operates in New York City, Portland, and Rhode Island and is actively used by over 65,000 people. With the launch, GrapeVine will be introduced to more than 40,000 new young adults and families.

Spearheading each launch, respectively, is The Jewish Federation of Greater Atlanta and The Jewish Federation of Greater Los Angeles. In Los Angeles, GrapeVine is primarily funded by The Jewish Community Foundation of Los Angeles, and housed under the NuRoots initiative, a program designed to engage 20- and 30-somethings in Jewish life.

“NuRoots is excited by the possibilities of bringing GrapeVine to LA, just one of the many ways we are helping young adults find and discover the diverse opportunities in our community,” says Sara Allen, Vice President of NuRoots at The Jewish Federation. “We hope that GrapeVine’s personalized approach will help young Jews across LA explore and connect with each other, and also expand the reach of the many organizations and individuals who are doing incredible work for young adults. We think the impact will be powerful.”

Amanda Abrams, Vice President of Community Planning and Impact at the Atlanta Federation, says, “Federation is thrilled to bring Grapevine to the city. Not only does GrapeVine enable us to better identify and retain Jewish individuals in Atlanta but it also places the incredible resources of the Jewish community at the fingertips of the individual.”

The adoption of GrapeVine in both Atlanta and Los Angeles represents those communities first undertaking to specifically attract young professionals and families using predictive technology. Each city will launch with fifteen organizational partners to provide content and programming suggestions. We are excited to welcome these two new cities to the GrapeVine community!