Big Data

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Can Innovators be Data-Driven?: Response to “Could the Incessant Demand for Data Kill Innovation in the Nonprofit Sector?

How can data and innovation, with its inherent risk, coexist? In his recent blog post, “Could the Incessant Demand for Data Kill Innovation in the Nonprofit Sector?” nonprofit communications professional and USC Professor Gary Wexler argues that maybe they shouldn’t. Data “may be killing some very good ideas that are […]

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Is Big Data Too Big for Non-Profits?

Why Big Data remains elusive for the non-profit sector and how collaboration can help By Hannah Romick The words are ubiquitous. Big. Data. Everyone wants it. The for-profit sector has flocked to Big Data like kids to an ice cream truck on a hot summer’s day. This should come as […]

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What Would Google Do? Leveraging Data Analytics to Grow Your Organization

What makes Google the omnipresent $21 billion leviathan company it has become? Though the company has both an impressive search engine and application suite, Google’s key to success has been its ability to mine data on customers who use Google products for free. Such data allows Google to target customers […]