Measuring Success’ analysis of the independent school enrollment pipeline i
ndicates that even in the “hottest” regions, enrollment pipelines are weakening. Following years of research, our team has developed a proactive enrollment growth approach that has helped scores of schools predictably increase enrollment, utilizing data as a catalyst. We would be delighted to explore the relevance of this program for your school. Let us help you strengthen your school’s enrollment pipeline with our proprietary six-step process.
STEP 1: ENROLLMENT ASSESSMENT
We work with your team to perform a recruitment and retention practices assessment across 82 factors in seven key areas to identify the strengths and weaknesses of your current recruiting and enrollment program.
STEP 2: MARKET RESEARCH
We conduct qualitative and quantitative market research among current and high-potential prospective parents to understand key school selection priorities, your school’s perceived strengths and weaknesses, required value proposition elements.
STEP 3: LOOKALIKE PROFILES
We use a proprietary target profile demographic lookalike analysis based on over 700 variables to identify future enrollment prospect families in your markets that are most like your current families.
STEP 4: TRAINING PROGRAM
We train your staff, administration and board in proactive recruitment and retention practices. This includes a parent ambassador training program to enable disciplined outreach and cultivation of targeted prospects.
STEP 5: PROSPECT LISTS
We provide you with a targeted prospect list of families likeliest to consider your school based on the profile of existing families.
STEP 6: THREE-YEAR PLAN
We develop a comprehensive written marketing communications plan to guide your social media, web, print and PR programming against target market segments.
Click HERE to email Dr. Harry Bloom to set a time to discuss how Enrollment MAX can help your independent school.