New York City, NY
Market Assessment & Growth Plan
The Challenge: Gateway needed data and research to inform a growth plan for their school for children with developmental disabilities.
Deliverables: Measuring Success provided briefing books and dashboards to clarify complex data.
- Market Size Assessment
- Competitive Growth Assessment
- Growth and Marketing Plan
The Approach: Measuring Success knew that the challenge of finding good data in the New York City metropolitan area would come down to targeting the right demographic and mapping it to a precise geographic area. We used peer school analysis to compare what was working for Gateway in their recruitment and retention efforts (and what wasn’t).