Our school wanted the hard data to identify the most viable micro markets within our geographic area as well as tangible tactics for reaching prospective families. Measuring Success delivered on both and so much more. With their guidance we have reframed how we think about the role of ambassadors, how we measure and demonstrate graduate outcomes, and how our admission, marketing and instructional team work together to optimize our enrollment and retention.
Geordie Mitchell, an acknowledged Prospecting Expert, has called Measuring Success’ lookalike demographic prospect analysis ‘Data 2.0’ relative to the current, more generic prospect analysis tools and techniques, which he would classify as ‘Data 1.0.’
We wanted someone to push us in ways we hadn’t thought of previously. Someone with a broader point of view and who had worked with other schools. That’s why we chose Measuring Success. We’re very pleased with the results.
Measuring Success helped us adopt an objective, data-driven approach to marketing our school. Under the leadership of Dr. Harry Bloom, the team designed and executed consumer and professional research that yielded valuable insights which informed conversations among senior administrators and trustees. Working together, we articulated marketing questions, collected and analyzed quantitative and qualitative data, and framed possible solutions. We adopted specific strategies for telling our story to targeted markets in order to attract new families to our school. Overall, we were very satisfied with our experience working with Measuring Success.
It is with pleasure that I share my highest endorsement for the work of Measuring Success. Being provided with targeted, well-researched, actionable data is integral to sustainability for an independent school. The caring and compassionate approach that Harry Bloom and Daniel Chiat have taken in their interactions with our current families, at La Jolla Country Day School, to understand their experiences and to glean how we might improve upon “the customer journey” is so meaningful. Further, Measuring Success responds to clients promptly and forecasts what will be needed to allow a school to maximize the efficacy of the work that they have provided. Measuring Success is an organization with integrity and intellectual talent. A wonderful combination.
We are a K-12 school and we serve a big community in 23 cities. We found ourselves at a stagnant point and were not getting the word out. Meeting with Measuring Success we learned that we cannot just sit back and wait for people to come to us. Measuring Success’ lookalike demographic analysis revealed significant full pay growth potential. We have also implemented a Director of Marketing and along with the student and parent ambassadors we can target specific market segments. Our community is excited about what Measuring Success has offered us the direction they have taken us. Our teachers, our students, and our families are all in.
In an effort to measure the impact of the Ensworth experience on our graduates, we are fortunate to partner with Measuring Success, a national firm with a rigorous approach to data analytics, as we attempt to understand Ensworth’s impact on our alumni. This firm focuses on non-profits, and they have worked with more than 600 independent schools over the last ten years. Measuring Success helped us craft the survey questions and continues to collect and analyze the data from our alums and their parents each year, while also providing us with peer benchmarking. Over a period of five years, Measuring Success is providing us with a continuous feedback loop to support data-driven decision-making on an ongoing basis. The survey analytics have become an important tool as we work to refine and improve our program, and those with whom we work at Measuring Success have been detailed, responsive, nimble in their ability to individualize our product, knowledgeable, and exceptionally helpful.
Thank you for the summary report for the enrollment growth plan. This report is thorough and gives us a good road map to begin lots of important work. Thank you for all of your help, we’re very excited for the future of PBDA!
I am proud to share that, with the exception of Grade 1, our lower school is full this year. Additionally, and even more exciting, is that our 2021-2022 LS inquiries are up 42% from last year and our LS apps are up 47%. While some of this is due to our ability to offer a safe, in person learning experience for our students this year, it is also in large part due to our partnership with Measuring Success. Long winded way of saying, thank you!
Working with Measuring Success has been an eye-opening experience. They have helped us to re-evaluate how we look at recruitment/retention and financial planning/stewardship. They have not just helped us improve procedures, but more importantly, challenged us to look at things through a different lens. Measuring Success, especially Harry Bloom, have walked us through this paradigm shift of focus. Their ability to produce and evaluate data is second to none. They have modeled for us the importance of using relevant and useful data to make wise decisions when it comes to planning for our future. It has been a very rewarding process for Immanuel Schools, and I highly recommend hiring Measuring Success. It has been worth every penny.
I knew that my team and I were going to burn out if we didn’t make a change. I was fortunate to hear this presentation from Dr. Harry Bloom, and it was like an aha moment for me. Using the research and focus groups we’ve defined our market segments. Working with Measuring Success we have created this strategic recruitment and retention plan. We have defined and cultivated our target market segments. We are refining our student and parent ambassador program. Harry has provided us with a target lookalike database, and we will have consistent research driven market messaging. We are really working smarter, not harder.
The enrollment management strategic plan is excellent, and I am excited and energized by the important work ahead. I especially value who you’ve specifically tasked for each goal, and as you know, measurability is KEY. We just had our last Board meeting of the year, and your plan and work with us was VERY well received... All that to say, I am grateful.