09 May Using Data Analytics to Find Prospective Families that Resemble Your Current Parents
Measuring Success Offers Highly Targeted (Data-Driven) Prospect Lists to Jewish Day Schools
By Mark Cross, CEO
It is the time of year for independent school admissions professionals to be finalizing the details of who will be enrolling for the 2018-2019 school year. But, what if you have empty seats to fill? Do you know where you can get a quality — and qualified — list of families who might be a good fit for your school?
We help schools find great fitting prospective students by building a lookalike model using a schools’ current families. We then run every household in range of the school through the model to find families with age-appropriate kids who most resemble your existing families. We are Measuring Success, and since 2003, we have used data analytics to help independent schools improve quality, highlight Perceived Value, stabilize financials, and grow their admissions pipeline.
We know that finding that pool of candidates to join your independent school family is key to the success of your organization.
Our lists contain some (or all) of the following:Name of parents
- Home address
- Email address
- Phone number
- Age ranges of children living in the home
- Median home value
- Net worth
- Annual Income
- Religious and/or political affiliation
- Other lifestyle criteria (as determined by the data modeling)
What’s Included: Along with the targeted prospect list, we provide a webinar or on-site visit to train your staff in how to use the data to build messaging strategies specific to the audience you will be targeting. From there, you can create digital, print, and ambassador campaigns for outreach.
Prospective Parent Survey Add On: We also offer our “Perspectives” prospect parent survey, which gathers data from top prospect families on what they value in education, what they value in a school for their children, and their perception of local education choices — including your school. This can help you determine key talking points and target your messaging for maximum effectiveness.
Early Bird: Sign up before May 22 and you will receive the early-bird rate that will allow you to find the families you need to meet capacity goals in the next school year.
|Early Bird (Before May 22)||Summer 2018 Pricing (After May 22)|
|“Perspectives” prospective parents survey add-on: $4,000|
Contact Measuring Success today to begin your journey to full enrollment. Click below or call 202-684-7024.
Mark Cross, CEO
Mark Cross is the CEO at Measuring Success, a leading data analytics consultancy serving the independent school, faith, and nonprofit communities. With more than twenty years of leadership in customer relationship management, Mark has helped some of the world’s strongest brands using technology, data, and analytics.